CRAFT
DEEP DIVE:
PRISM EXPERIENTIAL
BRAND DESIGN, IDENTITY & VOICE
TAKE A LOOK!
THRIVE
Detailed handover of your full brand tooklit.
Branding Deliverables:
— Detailed Brand Guidelines Doc
— Brand Toolkit
— Operational Docs
— Logos & Icons
— Fonts & Colors
— Colors
— Social Media Assets
— Operational Docs
— Deck Templates
— All working files
Confidently live and breathe your new brand.
THE SITUATION
An 18-person experiential fabrication studio in LA. They build what agencies only draw — brand activations, installations, and trade show environments that have to survive real traffic, real time, and real contact. The work was consistently excellent, and the workshop floor proved it.
THE PROBLEM TO SOLVE
Their work had to be seen to be believed — but nothing about their brand made people stop and look.
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Their proposals read like every other "creative studio" in the pitch room. Buyers couldn't tell them apart from competitors until the invoice arrived
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Their identity had drifted toward generic agency aesthetics — none of it connected to the fact that they build things
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A name like PRISM carried real visual potential, and the brand did nothing with it
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Pitch decks were rebuilt from scratch every time, so everything looked different and nothing looked like them
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Strong work, invisible identity — they were winning jobs on reputation and losing the ones where reputation wasn't enough
OUR SOLVE DELIVERED
Their work had to be seen to be believed — but nothing about their brand made people stop and look.
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BUILT THE IDENTITY AROUND THE NAME
'Prism' is a strong word, and immediately drew upon the strength and exactness that this word evokes — a brand system that behaves like light passing through glass: one core, refracted into angles, applications, and environments. -
ESTABLISHED THE PALETTE & TYPE
Three known brand colors were kept by request, one pop added. A geometric sans serif with angular cuts and wave-like curves. -
WROTE THE VOICE
Industrial, hyper-modern, kinetic, technological. A high-octane experiential production house that builds what brands dream up. -
BUILT THE SYSTEM, NOT JUST THE LOGO Delivered branded proposal template, project presentation decks,
THE RESULT
In [the season after launch], they won [three of six] proposals they pitched — including [a national campaign / their biggest account to date]. Pitch prep went from [a week of scrambling] to [an afternoon of assembling]. Agencies that had used them as a floor vendor began treating them as the shop to bring the hard jobs to.
WE LOOK FORWARD TO
WORKING WITH YOU!
Interested in growing your business? Get in touch to learn more.
